Der Ideenfindungs-Klassiker
Young hat aus seiner jahrzehntelangen Kreativerfahrung einfach anwendbare Prinzipien destilliert. Erstmals erschienen 1951 und nach wie vor gültig, da zeitlos.
Meine Lieblingsstellen:
«An idea is nothing more nor less than a new combination of old elements.»
«In the first stage you have gathered your food In the second you have masticated it will. Now the digestive process is on. Let it alone – but stimulate the flow of gastric juices.
You remember how Sherlock Holmes used to stop right in the middle of a case, and drag Watson
off to a concert? That was a very irritating procedure to the practical and literal-minded Watson. But Conan Doyle was a creator and knew the creative processes.
So when you reach this third stage in the production of an idea, drop the problem completely, and turn to whatever stimulates your imagination and emotions.
Now, if you have really done your part in these three stages of the process you will almost surely experience the fourth. Out of nowhere the Idea will appear.
It will come to you when you are least expecting it – while shaving, or bathing, or most often when you are half awake in the morning. It may waken you in the middle of the night.»
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