Ist das November-Zitat interessant?

“Niemand liest Werbeanzeigen – die Leute lesen, was sie interessiert und manchmal sind das Werbeanzeigen.” Meinte Howard Luck Gossage mal, das ehemalige Enfant Terrible unter uns Textern.

Find ich gut. Des Industrielyrikers Aufgabe besteht nicht darin, Nichtigkeiten aufzuhübschen – sondern darin, Interessantes zu finden und zu formulieren.

Auch schön: In The Book of Gossage schreibt Howard zur Profession des Texters…

“…most good copywriters are very strange people who have only reached copywriting after eliminating every other means of making a living through writing. Once a man becomes resigned to making a good living by writing a few words at a time and writing them over and over again in various combinations, he is likely to think of himself as a professional copywriter.”

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